An individual yahoo is a person who uses yahoo.com to pander to their own base desires, and avoid ever having to learn critical thought - instead trusting a web search engine to tell them what is important. This gives rather awesome power to those who control the search engine.

The "yahoos" as defined by Swift inspired this term: mindless herd animals directed by those of the worst habits. See also free market and price as value.

The open politics search engine is designed to moderate this tendency by directing each yahoo, based on a political personality test, to follow a trollherd that is hopefully a more responsible source of belief than a search engine. See open politics web for more.