Politically, prosperity is equivalent to collective well-being or quality of life.

In business and economics, prosperity broadens the notion of profit, integrating multiple notions of gain into a more subjective concept, perhaps one specific to each industry or service.

For instance, Craig Hubley characterizes the differences between linear profit taking: ("extract, produce, pollute, profit") and cyclic prosperity growing ( "serve, partner, protect, prosper") as best expressed in terms of thirteen management habits, including
  • to "undermine real value offers" instead of choosing to "compound real value by request"
  • to "focus on risk" rather than "focus on regret-adjusted reward"
  • to "commodify the product" rather than "service an experience"
  • and so on

If a trademark comes to symbolize prosperity, an equal power relationship with customers, and a trustworthy and robust operation, Hubley calls it a Worthy Service Mark. He likens this to the icons and symbols of political movements, churches and national flags, rather than to conventional business names, and sees it as the key to higher profit margins.