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campaign

To campaign (verb) is to seek some political result. It is very general and so usually anything other than a person making a run for office is referred to as "to lobby" for that result - appealing to those already in power to do things. The Green Party of Canada often campaigns AS a lobby effort - with little chance to win, it engages and seeks to co-opt legislators who will advance its platform into law.

A campaign (noun)) is the plan by which one executes a campaign or candidacy. As it is executed, accounted for, and ultimately audited. As such it is subject to a number of GPC protocols: