Natural Capitalism

Natural Capitalism is an influential theory of green economics, industrial ecology, industrial design, industrial strategy and full cost accounting presented in a book by Paul Hawken, Amory Lovins, Hunter Lovins. The entire book is readable online at http://natcap.org.

It proposes four strategies to achieve maximum energy and materials savings:

It also presents some arguments re: the price of Earth and the fact that "we", humans or our corporate proxies, cannot afford to replace the capital assets we are presently wasting.

The methods were heavily influenced by Natural Step and the division into consumable/recycleable/unsaleable goods.

This is a cite link. See also the GFDL corpus article on Natural Capitalism, and the entire text of the book at natcap.org.