Moral Politics

George Lakoff's book Moral Politics takes the position that family role theory and political choice theory have a necessary and sufficient relationship to explain most people's voting choices through their choice of aconceptual metaphor for the state - that of a parent. The theory proposes that the political left presents the state as a trustworthy mother, the political right presents it as a trustworthy father.

The subtitle of Lakoff's book "What Conservatives Know That Liberals Don't" suggests that the sophistication of right-wing propaganda may well be a direct result of this necessary association with symbols and with the logos.

Confusing the parental role the state is presented as taking from moment to moment might be a source of cognitive dissonance if Lakoff is correct.

This is a cite link. The book and theory are explained athttp://disinfopedia.org/wiki.phtml?title=Moral_politics en: disinfopedia: moral politics andhttp://en.wikipedia.org/wiki/moral_politics en: wikipedia: moral politics. Neither reference is necessarily authoritative but the book is.