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Branding Details

You can help define the GPC brand! It should reflect the GPC personality and ideology, be descriptive yet concise, all the while inspiring responses of "Aha - yes, I understand" from our fantastic designers. Design lingo need not be shied away from.

Read the following questions and answer them below. Add new questions you think would be helpful in defining the GPC brand, then incorporate these answers into a branding strategy at the very bottom.

  1. Describe the GPC's ethics, philosophy, core values, etc.
  2. How do you want the GPC to be perceived by the public?
  3. Does the GPC have a specific reputation? Is it positive, negative?
  4. In reviewing all the existing corporate Identity materials, what would you say the GPC's current and future branding strategy should be?
  5. How do you view the GPC branding strategy vis-a-vis the competition? What makes the GPC different branding wise?
  6. How good is the competition?
  7. What do you like or dislike about the competition's promo materails (websites, pamphlets, etc.)?
  8. How do you want the GPC to differentiate itself?
  9. How would you rate the current GPC marketing efforts, right now? What specific market research would be useful?

Green Party of Canada Branding Strategy: