hot button issue

A hot button issue in politics is an issue which many voters have strong opinions on.

In a campaign politicians attempt to find a hot button issue as a wedge issue - in which the contestants clearly differ on an issue many voters care about.

Among political activitsts Hot button issues have a bad repuation, they tend to be part of negative campaigns and attack ads?, so that even if there are issues of substance underlying the hot button issues, these tend to be lost in the rhetoric and mud slinging? as candidates try any way they can to attract the interest of the marginal voter?.

see: values politics, politics as usual.

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